Finding your Niche

finding your niche

It’s almost 2 weeks into the new year and the 16th day in the month of January which means the year is still practically new and becoming so Happy New Year!

With the year breaking forth into various things and the promises of a better year ahead, I feel it is important to remind ourselves that amidst setting goals and making resolutions it is of great importance to find our niche this year in every area of our life and grow there.

Finding your niche helps to stop the endless dilly-dallying that leads to confusion and one of the ways to finding your niche this year is to identify your passions and interests. Make a list of the things that you’re passionate about, this doesn’t necessarily mean that you will find a perfect fit immediately but through perseverance you will get there.

Here are a few prompts to help you determine what your passions and interest are:

  • How do you like to spend your free time? What do you look forward to doing when you aren’t doing it?
  • What magazines do you subscribe to? What topics do you like to learn about most?
  • What clubs or organizations do you belong to?

After, making a list of your passions and interest and have picked one or two that you will like to grow and expand another thing to do is to find a void that you will like to fill and how well you can flourish there by making the necessary research and if peradventure this niche of yours is a business pursuit then the next thing to is to figure out how viable and profitable this niche is.

Now that you have armed yourself with all the information you need, the only thing left to do is to test your idea by launching out to do the impossible and this can be done severally till you finally get it right.

Final thoughts

Once you’ve confirmed the viability of your niche, start developing ways where others can benefit from it or ways in which it can be profitable to you and that might require you to either create a full-fledged website or to create a blog.

But, do keep in mind that there isn’t necessarily a perfect process for finding a niche. You’ll want to do your homework, but if you get stuck in the planning phase, the most important thing is to try again.

 

 

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